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Acquire's blog on online marketing, online trends, programmatic buying and more.

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Jo Woodward
How retailers can boost engagement with dynamic creative.

How retailers can boost engagement with dynamic creative.

Programmatic targets the right people at the right moment across all addressable channels, however, creative plays a role in creating

data programmatic
3 months ago
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Jo Woodward
Imedia looks to the future

Imedia looks to the future

This years highlights included engaging presentations on Neanderthings and Permaverbs and the effect of voice on search, highlighting the power of smart speakers and audio.

smartspeakers programmatic imedia
8 months ago
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Jo Woodward
Programmatic get brands in on the game

Programmatic get brands in on the game

With the Fifa World Cup expected to reach 3.2 billion and NZ hosting major sporting events, programmatic has leveled the playing field and made it easier for advertisers to reach this captivated.

programmatic programmatic-sport geotargeting
8 months ago
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Jo Woodward
To Boost Engaged Reach, Context Matters

To Boost Engaged Reach, Context Matters

With the growth in digital advertising, context is increasingly relevant. Brand-safety and the need to optimise advertising impact are strong drivers. Programmatic allows advertisers to serve relevant content in real time for to highly engaged customers.

programmatic contextual-advertising
8 months ago
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Jo Woodward
The Power of Digital Audio

The Power of Digital Audio

If you’re not including digital audio as part of your marketing strategy, you should be. Smart marketers are taking note, as the shift from traditional radio to digital opens a world of possibility.

programmatic digital-audio
8 months ago
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