As digital advertising moves increasingly towards automation, providing superior targeting capabilities, the focus needs to shift from one size fits all creative. Online Advertising needs to be tailored for the environment and audience, not just a repurposed version of TV/Billboard Ads.
Programmatic provides unprecedented abilities for advertisers to reach specific audiences with the right message. But with this focus on technology the fundamentals of communicating in a new era of moment marketing are often overlooked.
For Marketers and Advertisers to better understand how the right creative matched with the right target can significantly increase your campaigns ROI, Acquire Online have created a white paper 'The Right Creative, The Right Targeting – Matching the Pieces'.
Call us to discuss how we can help you optimise your next digital campaign.