Acquire have been named Best Digital Trading Team at The Drum Awards for Digital Advertising APAC 2020, announced late last week. This is the second year in a row they have won this award for innovation, best practice and operational excellence in programmatic.
“We are thrilled with our success in The Drum Digital Awards this year”, comments Chris Schultz, CEO of Acquire. “This is the beginning of our data journey and focus on client business goals – moving away from ‘vanity metrics’ like cost per impression and clicks”, he added. “We are looking forward to our entries next year as we enable more data-driven campaigns.”
Acquire also won:
- Best Use of Performance – Wellington Airport
- Best Use of Gaming – StudioCanal Level Up!
- Best Buy Side Deal
- And received a Highly Commended for Most effective Use of Data.
The Judges for the ‘Best Use of Gaming’ award said: “The targeting and media placement strategy was surgical and very relevant. A great mix of media channels that were unique based on audience segments, and a solid articulation of objectives and KPIs.
“It used a great strategy of looking at user attention to measure effective awareness, as opposed to pure reach. Not all reach is quality reach. The bidding at a cost per second, was the team thinking on their feet and ensuring they could measure ROI the best possible manner given limitations on the tracking front.“
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Acquire Data-Driven Marketing
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