Creative that’ll unlock GOLD!

Creative May 9, 2019

What stops people from skipping ads?
3 lessons from industry leaders

The YouTube “skip” button is a powerful tool for measuring advertising engagement. If it goes unpressed, you know you’ve truly captured people’s attention. But how do you ensure that happens?

Google asked creatives and advertisers what stops them from skipping ads. Their tips could help make your next ad unskippable!

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