This years highlights included engaging presentations on Neanderthings and Permaverbs and the effect of voice on search, highlighting the power of smart speakers and audio.
With the Fifa World Cup expected to reach 3.2 billion and NZ hosting major sporting events, programmatic has leveled the playing field and made it easier for advertisers to reach this captivated.
With the growth in digital advertising, context is increasingly relevant. Brand-safety and the need to optimise advertising impact are strong drivers. Programmatic allows advertisers to serve relevant content in real time for to highly engaged customers.
If you’re not including digital audio as part of your marketing strategy, you should be. Smart marketers are taking note, as the shift from traditional radio to digital opens a world of possibility.
Utilising Google Analytics, you can use UTMs to track the effectiveness of online marketing campaigns across traffic sources and publishing media. So why aren’t all Marketers using them?