How retailers can boost engagement with dynamic creative.
Programmatic targets the right people at the right moment across all addressable channels, however, creative plays a role in creating
First Price Auction Is A Step In The Right Direction
Acquire Online believe the move to First Price auctions is a step in the right direction as buyers can now compete for premium inventory which would have otherwise been onsold at a profit or reserved for bigger agencies groups.
What are the advantages?
Acquire online to creates calm in the chaos of the Ad tech ecosystem, joining multiple demand side platforms, measurement and verification technologies to effectively connect you to your customers across all device
NO ROOM FOR GUESS WORK - ONLINE ADVERTISING DATA SHARPENS BRAND UNDERSTANDING
What tracking and analysing 700m+ banner ad impressions with MOAT has taught us about viewability and viewer engagement!
Understand where your data comes from - Are you running highly successful campaigns?
It’s a simple truth that the quality of data can directly affect the efficient deployment of marketing budgets and campaign success. So, it’s all the more baffling that many online advertisers don’t question the origin, accuracy or scale of the audiences they buy programmatically. Right next to