The YouTube “skip” button is a powerful tool for measuring advertising engagement. If it goes unpressed, you know you’ve truly captured people’s attention. But how do you ensure that happens?
Native advertising has come a long way since its inception. Initially native was reduced mostly to content discovery widgets and now we're seeing more and more in-feed native ad units across sites. Its a tool to reach a wider audience otherwise blind to banners.
What tracking and analysing 700m+ banner ad impressions with MOAT has taught us about viewability and viewer engagement!