Creative that’ll unlock GOLD!
The YouTube “skip” button is a powerful tool for measuring advertising engagement. If it goes unpressed, you know you’ve truly captured people’s attention. But how do you ensure that happens?
Native Advertising Progression
Native advertising has come a long way since its inception. Initially native was reduced mostly to content discovery widgets and now we're seeing more and more in-feed native ad units across sites. Its a tool to reach a wider audience otherwise blind to banners.
NO ROOM FOR GUESS WORK - ONLINE ADVERTISING DATA SHARPENS BRAND UNDERSTANDING
What tracking and analysing 700m+ banner ad impressions with MOAT has taught us about viewability and viewer engagement!