It’s never too early to build your TikTok strategy
Unless you’ve been living in a time bubble, you’ll know about TikTok, the social app that’s sweeping the globe. Created by China’s ByteDance, TikTok users share short clips edited with sound and visual effects. The app is well-known for lip-syncing and dance clips, but it covers everything from cringe videos, to duets, challenges and memes.
TikTok’s mission is to ‘inspire creativity and bring joy.’ There’s obviously a lot of demand for creativity and joy with 800 million monthly active users and over 2 billion downloads since the worldwide launch in September 2017. TikTok users average around 52 minutes a day and open the app 8 times a day. 83% of users have created content on the platform.
It’s no surprise then that TikTok is an advertisers dream. TikTok ads are video based, but if you don’t have content, TikTok offers an AI-powered Smart Video Creator, that adds effects and transitions to your images and syncs them with stock or your own music tracks.
TikTok Ads are currently available for Australia, Canada, United States, India, Japan, Thailand, Korea, Malaysia, Taiwan, Indonesia, Vietnam, Russia, Turkey, Egypt, Saudi Arabia, United Arab Emirates with New Zealand soon to join the list and Acquire is ready to get your brand singing and dancing.
Before you start building your TikTok campaign, here are a few handy terms to get you started.
Challenges: TikTok challenges specifically refer to viral trends circulating on the platform that creators can recreate and take part in.
Cringe: This is a popular category involving videos of people purposefully acting awkwardly or “cringey”.
Duets: TikTok lets you take another user’s video and add their own alongside it. ‘Shallow’ anyone?
#ForYou: This tag recommends videos users might like. Most creators use it to get their videos featured.
Fans: If you’re loving the content of another user, you can become a fan.
Hearts: TikTok’s way of measuring how many likes you’re getting.
Lip Syncing: Where it all began - videos where users lip sync to popular tracks.
Musers: A nickname for TikTok users - don’t ask us why.