Acquire recently featured in two fireside chats at the online event MMS Programmatic and New Media. In-case you missed them, you can watch both OnDemand. Here is a short overview for each video and a link to view.
Data Driven (R)evolution
Phil Cowlishaw Head of AdCloud APAC – Adobe
Zane Furtado GM Technology & Innovation – Acquire
The future of programmatic will depend on the upcoming battles that will probably change the way we transact and value media and data. With the uncertainty around the cookie, emerging media channels, a market without standardised measures, and advertisers questioning the reliability of data, this session will discuss how brands can leverage new media channels using the right data signals, sources, and metrics to reach the right customer and achieve business goals.
How data and collaboration has lifted brand love for ASB
Shane Evans Practice Lead, Brand & Marketing – ASB
Anthony Ord GM Client Services – Acquire
In this session ASB’s GM of Brand & Marketing – Shane Evans – will present the data driven insights & performance outcomes in relation to ASB’s “Ben & Amy” Brand and “Borrow the All Blacks” Business Banking campaigns in collaboration with Anthony Ord from Acquire…ASB’s programmatic activation Agency. If you are interested in how data & online media can be employed & optimized to deliver on Brand Love performance goals, make viewing this content a priority.